Building Customer Loyalty
My wife likes to tell the story of how her prom date, in the middle of a very nice expensive dinner, proceeded to lick his knife clean. My wife was horrified, and that first date became the last. The poor guy probably had no idea why he never got another date, as she certainly didn’t tell him. Many businesses treat their prospects as dates during the sales process, and if they don’t “lick the knife”, they might get them as customers. However, as with marriage, you have to continue to “date” your customer. This means you have to be thinking about making the customer happy, and treating them the way they want and need to be treated. If you fail to do so, your customer will leave you and probably won’t say why.
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