The world of a technology provider is an ever-evolving soup of acronyms, technology, products, and business methodologies. Whether it’s adding new services such as data back up and disaster recovery, or completely changing your business model from break-fix to managed services, staying current may seem impossible. Today, a lot of talk centers on “owning the customer”. This typically means owning all the end points on a network, such as displacing copy companies by offering managed print services. With so many choices, it can be difficult to know which bandwagon to get on – you have to balance your time and money as you invest in technologies that will add value to your existing business and generate a profit.